"We pay attention to the smallest details and design them to transport us from the daily grinds but still usable for everyday life. Stories of escapism are woven into the fabric of our products and each design tells a different one, the smell of a campfire on a beanie or the sweat-stain on a favourite t-shirt. We design all our products with this in mind, hoping that another story will be made with each one. We believe that what you wear reflects who you are and that’s important to us.
We’re inspired by stories of like-minded people and we love sharing them. That feeling found every time we tell or read an ‘oh man you should have been there’ story. Our mission is to help people escape through their own journey even it’s only for a short while. Everything we do is inspired by the desire to live a life of memorable adventures – big or small, short or long. It has never been about destinations for us but rather the journeys that lead us there and the memories we make along the way."