"22 million kgs of plastic enters our ocean every day. That's one truckload every minute. It's increasing.
Yet up to 80% of the world's ocean plastic comes from a lack of waste management infrastructure in coastal communities around the world.
It's here we want to focus. Many businesses donate a vague percentage of profit to causes or tack on corporate responsibility as an added layer. We believe in a defined impact per product, for the sale of every bottle, we contribute directly to Plastic Bank who ensure 11.4kg of plastic, equivalent of over 1000 plastic bottles will always be collected."