"Our mission is to offer an alternative to mass-produced plastic washing-up brushes, pads, scouers and shower puffs that will not biodegrade. LoofCo farming practices are sustainable and to the highest environmental standards. Coconut and Loofah are both renewable raw materials that absorb CO2 when growing. Furthermore, we use coconut fibres and husks that are left over from coconut food and oil production which would otherwise be wasted or burnt. All elements of LoofCo products are 100% compostable and biodegradable, except the metal core of the brushes which is recyclable. Our cardboard packaging is recyclable."