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Plastic Freedom Loves

Isle of Wight Distillery

"Living on an island, our connection to nature is reinforced daily. We need to be in tune with the changing seasons to harvest and preserve the rock samphire that gives our gin its distinctive taste. We forage when the rock samphire is at its fragrant peak, in the late spring. These brief seasonal appearances are always a flurry of activity at the Isle of Wight Distillery and we harvest with care, with an eye to preserving this native plant for the next season.

We see the effects of sea pollution and climate change firsthand, with plastic washing up on our idyllic beaches daily. So the idea of putting another product into the world that adds to this pollution was never an option for us. We believe it’s essential to create beautiful products that don’t cause harm to the natural world around us."


SUSTAINABILITY MANIFESTO

"Mermaid Gin's bottle is the culmination of many years of hard work and meticulous development. We were determined it would be made of 100% natural materials, plastic-free and strong enough to be reused, and that it would be beautiful enough for it to be cherished."


01

CORK LID

The 100% TCA-free natural cork is crafted from sustainably sourced Portugese cork by Croxons

02

NECK SEAL

The tamperproof neck seal is made from corn and potato starch and composts in food waste recycling within 6-12 weeks plus the label on the neck, stamped with the mythical mermaid, is made from recyclable, biodegradable paper by Daymark!


03

THE BOTTLE

The beautiful glass bottle itself is reusable and recyclable (so many amazing reuses for these!) and the water-based decorative paint is applied by Dekor Glass, who are part of the EU ETS system, which designates a cap on the total amount of greenhouse gases that can be emitted!


04

SUPPLY CHAIN
Mermaid packaging boxes are designed specifically to fit and protect 6 bottles, without the need for bubble wrap, and they don't use any sellotape either! They also step further into the supply chain and ask their suppliers to reuse the boxes as many times as possible!

SUSTAINABILITY MANIFESTO

"Mermaid Gin's bottle is the culmination of many years of hard work and meticulous development. We were determined it would be made of 100% natural materials, plastic-free and strong enough to be reused, and that it would be beautiful enough for it to be cherished."


01

CORK LID

The 100% TCA-free natural cork is crafted from sustainably sourced Portugese cork by Croxons

02

NECK SEAL

The tamperproof neck seal is made from corn and potato starch and composts in food waste recycling within 6-12 weeks plus the label on the neck, stamped with the mythical mermaid, is made from recyclable, biodegradable paper by Daymark!


03

THE BOTTLE

The beautiful glass bottle itself is reusable and recyclable (so many amazing reuses for these!) and the water-based decorative paint is applied by Dekor Glass, who are part of the EU ETS system, which designates a cap on the total amount of greenhouse gases that can be emitted!


04

SUPPLY CHAIN
Mermaid packaging boxes are designed specifically to fit and protect 6 bottles, without the need for bubble wrap, and they don't use any sellotape either! They also step further into the supply chain and ask their suppliers to reuse the boxes as many times as possible!

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