"ShadeTM was conceived to take us back to a time when life was simple, and our exposure to dangerous chemicals through personal care and household products was limited. Nowadays, there are too many dangerous chemicals that have found their way into mainstream sunscreens, and they in turn have found their way through your skin – into you! If you’re trying to avoid skin cancer, why use chemicals which are proven to cause it?
To us, that simply doesn’t make sense.
At an ideal SPF25, with only 4 ingredients to moisturise and protect skin from the broadest spectrum of damaging UVA and UVB rays, ShadeTM has been developed to keep your skin naturally healthy whilst reflecting 96% of rays that can damage it – and threaten your health.
There is no doubt that we need to protect our skin from the sun, but by the same token, we need some sun to generate an essential nutrient which helps to prevent cancer - Vitamin D. Getting sun is the only way our bodies will make it for ourselves, so our advice is to spend some sensible time in the sun, make use of hats and light clothing BUT if you can’t avoid prolonged exposure, ensure you take your ShadeTM with you!"