This plastic free toothpowder from Georganics is a natural teeth whitening formula that removes stains naturally. This fine, natural and non-toxic powder works by absorbing and polishing away stains and plaque that naturally form on our teeth. Like all Georganics products it's completely safe and fast-effective formula is free from any chemicals like peroxides, fluoride compounds or synthetic flavourings. Georganics blend together a fine pharmaceutical activated charcoal and sodium bicarbonate both of which food grade, so completely safe if accidentally ingested. To use simply dip a clean, wet toothbrush into the powder and brush for 2-3 minutes, then rinse well. For best results use a soft toothbrush. Use twice a week to remove plaque and stains. Make sure no water enters the jar to avoid bacteria growth. FEATURES Plastic free Fluoride free, SLS free & glycerin free PETA cruelty-free & vegan certified Zero-waste packaging: plastic-free, recyclable & biodegradable Comes in glass jar with bamboo spatula Protection seal made from biodegradable wood pulp - not plastic! WHY I LOVE THIS Changing away from plastic tubes of toothpastes has been the hardest thing to find so when I came across Georganics coconut oil toothpaste I was so excited! Their products are top quality, completely natural and COMPLETELY PLASTIC FREE! As with all toothpastes that are free from flouride and all other nasties it does take some getting used to; they don't foam or taste like a 'normal' toothpaste but stick with it and your brushing routine will be changed forever! The toothpaste jars come with a wooden spatula and what looks like a plastic film around it but this in infact biodegradable wood pulp! I love wokring with companies who really do care about the products and packaging they are putting out!