This plastic free toothpaste from Georganics is made from natural coconut oil and is blended with wild English peppermint essential oil, steam distilled and certified organic.Research has found Peppermint Essential Oil to be extremely effective at killing anaerobic bacteria. A bacteria that thrives in a low oxygen environment such as the mouth and can cause gum disease. The fluoride free and SLS free formulation is an ideal replacement to commercial whitening toothpastes. FEATURES Plastic free Fluoride free, SLS free & glycerin free PETA cruelty-free & vegan certified Zero-waste packaging: plastic-free, recyclable & biodegradable Comes in glass jar Protection seal made from biodegradable wood pulp - not plastic! WHY I LOVE THIS Changing away from plastic tubes of toothpastes has been the hardest thing to find so when I came across Georganics coconut oil toothpaste I was so excited! Their products are top quality, completely natural and COMPLETELY PLASTIC FREE! As with all toothpastes that are free from flouride and all other nasties it does take some getting used to; they don't foam or taste like a 'normal' toothpaste but stick with it and your brushing routine will be changed forever! The toothpaste jars come with a wooden spatula and what looks like a plastic film around it but this in infact biodegradable wood pulp! I love wokring with companies who really do care about the products and packaging they are putting out!