This is the toothpaste that I have been using for 2 years+ and I won't ever go back to 'normal' toothpaste! I've actually had far less issues at the dentist since switching to this too! This plastic free toothpaste from Georganics is made from natural coconut oil and blended with activated charcoal, coconut shells and organic English Peppermint Essential Oil! The oil has a warm, spicy, sweet licorice-like aroma whilst the charcoal powder acts as a cleansing and whitening agent. This combination creates a natural, mildly abrasive paste. The fluoride and SLS free formulation is an ideal replacement to commercial whitening toothpastes. FEATURES Plastic free Fluoride free, SLS free & glycerin free PETA cruelty-free & vegan certified Zero-waste packaging: plastic-free, recyclable & biodegradable Comes in glass jar with bamboo spatula Protection seal made from biodegradable wood pulp - not plastic! WHY I LOVE THIS Changing away from plastic tubes of toothpastes has been the hardest thing to find so when I came across Georganics coconut oil toothpaste I was so excited! Their products are top quality, completely natural and COMPLETELY PLASTIC FREE! As with all toothpastes that are free from flouride and all other nasties it does take some getting used to; they don't foam or taste like a 'normal' toothpaste but stick with it and your brushing routine will be changed forever! The toothpaste jars come with a wooden spatula and what looks like a plastic film around it but this in infact biodegradable wood pulp! I love wokring with companies who really do care about the products and packaging they are putting out!