Containing vitamins A retinoic acid and E and high in essential fatty acids, linoleic and linolenic acids, it is a powerful skin regenerator and rejuvenator. It helps prevent aging of the skin, minimizes scarring and works, to decrease inflammatory conditions and soothe the skin. Extracting oil from the rosehip seed and infusing it in soap allows vitamin A to bind to cell receptors in the skin, thus increasing regeneration of skin cells. MY FAVOURITE FEATURES ZERO WASTE fully recyclable packaging and wrapping. No parabens, sulfates, artificial fragrances, preservatives or colourants. Vegan friendly, never tested on animals. The only thing its tested on is family and friends and ME.. Who love it when I make new products.