{"title":"Not Swiss Cheese","description":"\u003cp class=\"rich-text__heading rte h1 title-with-highlight\"\u003eModern bedding is \u003cem\u003efull of holes - \u003c\/em\u003ein the materials, and in the marketing. We're here to fill the gaps. \u003c\/p\u003e\n\u003cdiv class=\"rich-text__text rte\"\u003e\n\u003cp\u003e\u003cstrong\u003eReal natural latex. Honest science. Plain talk. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo gimmicks, no fillers, no holes where it counts.\u003c\/p\u003e\n\u003cp\u003eFind out all about \u003ca href=\"https:\/\/plasticfreedom.co.uk\/blogs\/news\/the-last-plastic-in-your-house-is-the-one-you-sleep-on\" target=\"_blank\" rel=\"noopener\"\u003eNot Swiss Cheese\u003c\/a\u003e and what you could be sleeping on.\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"not-swiss-cheese-talalay-latex-pillow","title":"Not Swiss Cheese Talalay Latex Pillow","description":"\u003cdiv class=\"accordion-item active\"\u003e\n\u003cdiv class=\"accordion-content\"\u003e\n\u003cp\u003eEvery night, people around the world lay their heads on pillows that do more harm than good. Cheap materials, poor support, and short lifespans mean most pillows need replacing every year.\u003c\/p\u003e\n\u003cp\u003eThe result? A global epidemic of stiff necks, sweaty sleep, and misaligned spines.\u003c\/p\u003e\n\u003cp\u003eThe Not Swiss Cheese Natural Talalay Pillow is different. Made from pure, breathable natural rubber, it offers lasting support and comfort—night after night, year after year. No neck pain. No spine issues. No sweaty regrets. Just deep, restorative sleep in just 14 days.\u003c\/p\u003e\n\u003cp\u003eLatex pillows offer superior support, natural breathability, and durability, maintaining comfort and shape better than memory foam or duck down. Unlike memory foam, latex is naturally breathable and responsive, providing cool, consistent comfort all night. Additionally, latex pillows are hypoallergenic and sustain their loft longer, offering consistent support without flattening.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTESTED BY MYSELF\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eOf course, materials are only part of the story. A pillow can have the most wonderful ingredients in the world, but if it's uncomfortable, you're probably not going to want to use it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThat's why I wanted to try Not Swiss Cheese's pillows and topper myself rather than just look at the product descriptions and honestly I am an absolute pillow snob so I was a little worried I would not like this pillow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHowever I was blown away - \u003c\/strong\u003e\u003cem\u003eI have a super king size bed and first of all having a pillow that fills my side of the bed without having to shift it around all night was a big sell to me. Secondly, actually having support under my neck has cured my back pain I've genuinely had every night from sleep! These pillows give the firmness of my old memory foam pillow but it's springy and soft, keeping it's shape and support all night!\u003c\/em\u003e\u003c\/p\u003e\n\u003csection id=\"shopify-section-template--28318734745946__main\" class=\"shopify-section section\"\u003e\n\u003csection id=\"MainProduct-template--28318734745946__main\" class=\"page-width section-template--28318734745946__main-padding\" data-section=\"template--28318734745946__main\"\u003e\n\u003cdiv class=\"product product--medium product--left product--thumbnail_slider product--mobile-hide grid grid--1-col grid--2-col-tablet\"\u003e\n\u003cdiv class=\"product__info-wrapper grid__item product__column-sticky product__info-wrapper--top-padding\"\u003e\n\u003cdiv class=\"accordion\"\u003e\n\u003cdiv class=\"accordion-item active\"\u003e\n\u003cdiv class=\"accordion-content\"\u003e\n\u003cp\u003eNot Swiss Cheese Talalay latex pillow is engineered specifically to address neck pain through its unique cellular structure that provides consistent, pressure-relieving support. Unlike memory foam pillows that can create pressure points or traditional pillows that collapse, the Talalay latex maintains optimal neck alignment throughout the night.\u003c\/p\u003e\n\u003cp\u003eThe pillow's responsive support system automatically adjusts to your movements, preventing the muscle tension that leads to sore necks and stiffness. This therapeutic design makes it particularly effective for those suffering from chronic neck pain, providing immediate comfort while supporting long-term spinal health. This is especially beneficial for those suffering from neck pain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"accordion-item active\"\u003e\n\u003cdiv class=\"accordion-content\"\u003e\n\u003cul\u003e\n\u003cli\u003eThese latex pillows are made from sustainable resources and are biodegradable, making them an eco-conscious choice.\u003c\/li\u003e\n\u003cli\u003eThey are free from petroleum-based compounds found in many synthetic pillows, reducing environmental impact.\u003c\/li\u003e\n\u003cli\u003eBy choosing latex pillows, you support sustainable practices and contribute to a healthier planet.\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"accordion-item active\"\u003e\n\u003cdiv class=\"accordion-content\"\u003e\n\u003cp\u003eWith proper care, our Talalay pillows can last up to 10 years, far outlasting traditionally filled pillows. Their durability and ability to maintain shape and support over time make them a worthwhile investment for long-term comfort and relief from neck pain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eImportant Packaging Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGurveer let me know that Not Swiss Cheese products are currently having to be vacuum packed and wrapped in some plastic inside the boxes as he calculated the co2 impact of either shipping larger items (a mattress topper would take up so much room to ship if not done in this way) or reducing the size and using a plastic wrap. The latter won and whilst obviously being an advocate for stopping plastic waste, sometimes we need to think about the bigger picture. Of course this is less than ideal but as with everything he's accomplished with Not Swiss Cheese he is on the case to get this swapped to a plastic free way of doing this. \u003c\/span\u003e\u003c\/p\u003e","brand":"Not Swiss Cheese","offers":[{"title":"Standard - 60 x 40cm","offer_id":57441708802426,"sku":null,"price":74.99,"currency_code":"GBP","in_stock":true},{"title":"Queen - 70 x 40cm","offer_id":57441708835194,"sku":null,"price":74.99,"currency_code":"GBP","in_stock":true},{"title":"King - 80 x 40cm","offer_id":57441885356410,"sku":null,"price":79.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0280\/6428\/4759\/files\/9.webp?v=1792567429"},{"product_id":"not-swiss-cheese-organic-latex-mattress-topper","title":"Not Swiss Cheese Organic Latex Mattress Topper","description":"\u003cdiv class=\"accordion-item active\"\u003e\n\u003cdiv class=\"accordion-content\"\u003e\n\u003csection id=\"shopify-section-template--28429272154458__rich_text_PfyPdj\" class=\"shopify-section section\"\u003e\n\u003cdiv class=\"isolate content-for-grouping animate-section animate--hidden always-display animate--shown\"\u003e\n\u003cdiv class=\"rich-text content-container color-background-1 color-scheme-template--28429272154458__rich_text_PfyPdj gradient rich-text--full-width content-container--full-width section-template--28429272154458__rich_text_PfyPdj-padding\"\u003e\n\u003cdiv class=\"rich-text__wrapper rich-text__wrapper--center page-width\"\u003e\n\u003cdiv class=\"rich-text__blocks center animate-item\"\u003e\n\u003cdiv class=\"rich-text__text rte\"\u003e\n\u003cp\u003eIf your back feels worse in the morning than at night, your mattress isn't supporting you. A firm Dunlop latex topper changes that without replacing the whole bed, here's how...\u003c\/p\u003e\n\u003cp class=\"image-with-text__heading h1 title-with-highlight\"\u003e\u003cstrong\u003eA sagging bed ruins good sleep\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"image-with-text__text rte body\"\u003e\n\u003cp\u003eWhen a mattress softens with age, your hips sink and your spine curves. That's the dull lower-back ache you wake up with. Most people replace the whole mattress. There's a simpler fix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cp\u003eOne solid core of GOLS certified organic Dunlop latex, 95% natural latex. No foam blends, no mystery layers. It sits in a zip cover with a GOTS organic cotton top and sides and an anti-slip polyester base, hand-kitted in the UK.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe GOLS certificate covers the latex core and the GOTS certificate covers the cotton. The polyester base isn't covered by either, and because our UK finishing stage isn't certified, we don't call the finished topper certified.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"image-with-text__heading h1 title-with-highlight\"\u003e\u003cstrong\u003eRevive it. Don't replace it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"image-with-text__text rte body\"\u003e\n\u003cdiv id=\"shopify-section-template--28429272154458__image_with_text_fqEqxc\" class=\"shopify-section section\"\u003e\n\u003cdiv id=\"image-with-text-template--28429272154458__image_with_text_fqEqxc\" class=\"section-color-scheme-template--28429272154458__image_with_text_fqEqxc color-background-1 gradient content-for-grouping animate-section animate--hidden always-display animate--shown\"\u003e\n\u003cdiv class=\"image-with-text image-with-text--no-overlap image-with-text--mobile-normal page-width isolate collapse-corners same-colors collapse-padding section-template--28429272154458__image_with_text_fqEqxc-padding\"\u003e\n\u003cdiv class=\"image-with-text__grid grid grid--gapless grid--1-col animate-item\"\u003e\n\u003cdiv class=\"image-with-text__text-item grid__item\"\u003e\n\u003cdiv id=\"ImageWithText--template--28429272154458__image_with_text_fqEqxc\" class=\"image-with-text__content image-with-text__content--middle image-with-text__content--desktop-left image-with-text__content--mobile-left image-with-text__content--adapt gradient color-background-1 color-scheme-template--28429272154458__image_with_text_fqEqxc content-container\"\u003e\n\u003cdiv class=\"image-with-text__text rte body\"\u003e\n\u003cp\u003eThe Organic Topper adds a solid layer of firm Dunlop latex over your existing mattress. It fills in the soft spots, levels the surface, and gives your back the pushback it's been missing. The feel of a new bed, for a fraction of the price.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-template--28429272154458__image_with_text_FDeAJP\" class=\"shopify-section section\"\u003e\n\u003cdiv id=\"image-with-text-template--28429272154458__image_with_text_FDeAJP\" class=\"section-color-scheme-template--28429272154458__image_with_text_FDeAJP color-background-1 gradient content-for-grouping animate-section animate--hidden always-display animate--shown\"\u003e\n\u003cdiv class=\"image-with-text image-with-text--no-overlap image-with-text--mobile-normal page-width isolate collapse-corners same-colors collapse-padding section-template--28429272154458__image_with_text_FDeAJP-padding\"\u003e\n\u003cdiv class=\"image-with-text__grid grid grid--gapless grid--1-col image-with-text__grid--reverse animate-item\"\u003e\n\u003cdiv class=\"image-with-text__media-item image-with-text__media-item--middle grid__item\"\u003e\n\u003cp class=\"image-with-text__heading h1 title-with-highlight\"\u003e\u003cstrong\u003eCertified organic. Named, not implied.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"image-with-text__text rte body\"\u003e\n\u003cdiv id=\"shopify-section-template--28429272154458__image_with_text_FDeAJP\" class=\"shopify-section section\"\u003e\n\u003cdiv id=\"image-with-text-template--28429272154458__image_with_text_FDeAJP\" class=\"section-color-scheme-template--28429272154458__image_with_text_FDeAJP color-background-1 gradient content-for-grouping animate-section animate--hidden always-display animate--shown\"\u003e\n\u003cdiv class=\"image-with-text image-with-text--no-overlap image-with-text--mobile-normal page-width isolate collapse-corners same-colors collapse-padding section-template--28429272154458__image_with_text_FDeAJP-padding\"\u003e\n\u003cdiv class=\"image-with-text__grid grid grid--gapless grid--1-col image-with-text__grid--reverse animate-item\"\u003e\n\u003cdiv class=\"image-with-text__text-item grid__item\"\u003e\n\u003cdiv id=\"ImageWithText--template--28429272154458__image_with_text_FDeAJP\" class=\"image-with-text__content image-with-text__content--middle image-with-text__content--desktop-left image-with-text__content--mobile-left image-with-text__content--adapt gradient color-background-1 color-scheme-template--28429272154458__image_with_text_FDeAJP content-container\"\u003e\n\u003cdiv class=\"image-with-text__text rte body\"\u003e\n\u003cp\u003eThe latex core is GOLS certified organic, from plantation to finished foam. The cotton cover is GOTS certified organic, hand-kitted in the UK. The anti-slip base is polyester and isn't covered by either, and because our UK finishing stage isn't certified, we don't call the finished topper certified. We name the certification on the exact part it covers, because \"organic\" should mean something.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's inside the box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eGOTS organic cotton zip cover - Breathable, removable and machine-washable. Organic cotton on the top and sides, hand-kitted in the UK.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGOLS organic Dunlop latex core - Dense, firm natural latex that springs back instantly. One solid layer, no foam blends, no mystery inside.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAnti-slip base - Polyester, and about 2 to 4% of the topper's weight depending on depth. Natural toppers tend to slide around the bed, so we added grip. It isn't organic, and we're working on a natural fibre that grips as well.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eImportant Packaging Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThe topper should match your mattress size and sits flat on top. Measure your mattress before ordering, as bed sizes vary more than you'd think\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGurveer let me know that Not Swiss Cheese products are currently having to be vacuum packed and wrapped in some plastic inside the boxes as he calculated the co2 impact of either shipping larger items (a mattress topper would take up so much room to ship if not done in this way) or reducing the size and using a plastic wrap. The latter won and whilst obviously being an advocate for stopping plastic waste, sometimes we need to think about the bigger picture. Of course this is less than ideal but as with everything he's accomplished with Not Swiss Cheese he is on the case to get this swapped to a plastic free way of doing this. \u003c\/span\u003e\u003c\/p\u003e","brand":"Not Swiss Cheese","offers":[{"title":"UK Single 90x190cm \/ Plush (Medium Soft) \/ 1-inch \/ 2.5 cm","offer_id":57442085831034,"sku":null,"price":149.0,"currency_code":"GBP","in_stock":true},{"title":"UK Single 90x190cm \/ Plush (Medium Soft) \/ 2-inch \/ 5 cm","offer_id":57442095366522,"sku":null,"price":199.0,"currency_code":"GBP","in_stock":true},{"title":"UK Single 90x190cm \/ Supportive (Medium Firm) \/ 1-inch \/ 2.5 cm","offer_id":57442095399290,"sku":null,"price":149.0,"currency_code":"GBP","in_stock":true},{"title":"UK Single 90x190cm \/ Supportive (Medium Firm) \/ 2-inch \/ 5 cm","offer_id":57442095432058,"sku":null,"price":199.0,"currency_code":"GBP","in_stock":true},{"title":"UK Double 135x190cm \/ Plush (Medium Soft) \/ 1-inch \/ 2.5 cm","offer_id":57442085863802,"sku":null,"price":189.0,"currency_code":"GBP","in_stock":true},{"title":"UK Double 135x190cm \/ Plush (Medium Soft) \/ 2-inch \/ 5 cm","offer_id":57442095464826,"sku":null,"price":259.0,"currency_code":"GBP","in_stock":true},{"title":"UK Double 135x190cm \/ Supportive (Medium Firm) \/ 1-inch \/ 2.5 cm","offer_id":57442095497594,"sku":null,"price":189.0,"currency_code":"GBP","in_stock":true},{"title":"UK Double 135x190cm \/ Supportive (Medium Firm) \/ 2-inch \/ 5 cm","offer_id":57442095530362,"sku":null,"price":259.0,"currency_code":"GBP","in_stock":true},{"title":"UK King 150x200cm \/ Plush (Medium Soft) \/ 1-inch \/ 2.5 cm","offer_id":57442085896570,"sku":null,"price":215.0,"currency_code":"GBP","in_stock":true},{"title":"UK King 150x200cm \/ Plush (Medium Soft) \/ 2-inch \/ 5 cm","offer_id":57442095563130,"sku":null,"price":299.0,"currency_code":"GBP","in_stock":true},{"title":"UK King 150x200cm \/ Supportive (Medium Firm) \/ 1-inch \/ 2.5 cm","offer_id":57442095595898,"sku":null,"price":215.0,"currency_code":"GBP","in_stock":true},{"title":"UK King 150x200cm \/ Supportive (Medium Firm) \/ 2-inch \/ 5 cm","offer_id":57442095628666,"sku":null,"price":299.0,"currency_code":"GBP","in_stock":true},{"title":"UK Super King 180x200cm \/ Plush (Medium Soft) \/ 1-inch \/ 2.5 cm","offer_id":57442095661434,"sku":null,"price":259.0,"currency_code":"GBP","in_stock":true},{"title":"UK Super King 180x200cm \/ Plush (Medium Soft) \/ 2-inch \/ 5 cm","offer_id":57442095694202,"sku":null,"price":369.0,"currency_code":"GBP","in_stock":true},{"title":"UK Super King 180x200cm \/ Supportive (Medium Firm) \/ 1-inch \/ 2.5 cm","offer_id":57442095726970,"sku":null,"price":259.0,"currency_code":"GBP","in_stock":true},{"title":"UK Super King 180x200cm \/ Supportive (Medium Firm) \/ 2-inch \/ 5 cm","offer_id":57442095759738,"sku":null,"price":369.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0280\/6428\/4759\/files\/not-swiss-cheese-organic-latex-mattress-topper-2618677.webp?v=1792579400"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0280\/6428\/4759\/collections\/Not_Swiss_Cheese_-_Logo_side_text.webp?v=1792579215","url":"https:\/\/plasticfreedom.co.uk\/collections\/not-swiss-cheese.oembed","provider":"Plastic Freedom","version":"1.0","type":"link"}