Good & Proper
Doing things properly is something we work by, as well as talk about outwardly. It means taking time to get things right - sometimes that means it takes longer, or is a path of more resistance, but it means nothing is by accident. It might seem simple but there’s an honesty and authenticity to it that has earned us the trust of our customers and partners, and it becomes increasingly important as we grow that it remains at the heart of how we do things.
Though we are a small business, we hope to have a big future ahead of us and we therefore take seriously our role in protecting that future. We are keenly aware of the reality that every bag of tea we sell leaves its mark: from the leaves being plucked, processed, packaged, shipped, stored, blended and ultimately consumed, there is an impact, whether environmental or social, every step of the way. As a business, it is our responsibility to reduce any negative environmental footprint, as well as ensure that any social impact is a positive one. In short, we hope to ensure that the net result of us doing business is a positive one, beyond just providing our customers with a delicious cup of tea.